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Channel Mastery

Nov 25, 2020

The year 2020 will forever be defined for outdoor recreation with the word “Boom.”

That’s especially true in cycling.

In April, bike sales grew 75% year over year and in June, 63% according to Axios. Creating a more inclusive, welcoming community for newcomers has always been a focus of Steve Matous, President of NICA, but especially during the bike boom of 2020 and the pandemic.

Steve was last on the show in August of 2019 for Episode 98 and I am stoked to have him back to Channel Mastery at this critical time. Steve’s insights shed light on how NICA has spent the last nine-plus months shifting their operations and races during the pandemic.

He shares how NICA immediately reached out to partners and sponsors at the start of the COVID-19 outbreak to ensure they could still operate and continue to serve the cycling community, their initiatives to invite newcomers to the sport, the importance of their missions through the pandemic and more. You’ll be inspired and amazed at the outcome Steve and the nimble NICA team has created so far through COVID. I hope you gain a lot of inspiration from this episode, I certainly did!


Steve Matous is president of the National Interscholastic Cycling Association (NICA). He comes to NICA from a broad-reaching and successful career in the outdoor industry from both the commercial and not-for-profit side, having led Outward Bound, Entre-Prises Climbing Walls, and the American Alpine Club, among other organizations. He is a strong advocate for youth participation and developing lifelong outdoor enthusiasts.