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Channel Mastery


Jan 14, 2021

Scott Buelter, CEO and President of Ascent 360 joins us on this episode of Channel Mastery. Ascent 360 was founded with the mission to build advanced technology that does amazing consumer personalization and bring it to the outdoor industry and specialty businesses and brands. This idea was an incredibly forward thinking idea at the time and I truly believe it has elevated the opportunity for small and mid-sized specialty brands to earn the hearts, minds and trust of their target consumers - a mantra you hear me say often, Channel Masters.

If nothing else, 2020 granted us all in specialty business experiences that worked or didn’t work. We now have so many things we can look back on and either graduate forward as we’re looking to manage another year or leave behind. Consumer behavior shifted at unprecedented rates last year and with that, consumer expectations changed too. We have to continue to be nimble and connect with our consumers on an emotional level and Scott is here today to offers real life examples of how to do just that.

This episode is a great way to lead into 2021 and I am excited to see what Ascent 360 does next!

GUEST PROFILES:

As CEO and president, Scott Buelter guides Ascent360's strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.