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Channel Mastery

Dec 23, 2020

Michelle Duffy, Director of Off-Road Events and Marketing for Life Time leads a small and mighty team with huge hearts and a huge commitment to their event athletes. If you are a long-time listener of the podcast, you have likely heard me talk about my love for Leadville and other events that the team at Life Time puts on annually. If you haven’t heard me talk about it, episode 100 recaps the significance of the 2019 race for me personally and introduces Kimo Seymour, SVP of Operations at Life Time. Understanding my own personal love for the events they host, it was obviously unfortunate that almost every single event was cancelled due to the pandemic this year. 


What I am most proud of though in working with Michelle directly and Life Time as a client of Verde Brand Communications throughout the year, is that their team did not shy away from the public, they didn’t climb into the figurative holes each of us likely considered, even if just for a second. No - Life Time’s team immediately found ways to stay connected to their target consumers. They offered challenges to all groups of people to participate in, they rebranded in the midst of a pandemic, they raised unbelievable amounts of money for foundations and organizations within their racing communities and pivoted in so many more ways than you’d believe.

I cannot wait to see what the Life Time team does in 2021!

Michelle Duffy is the Director of Off-Road Events and Marketing for Life Time.