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Channel Mastery


Jun 18, 2021

Episode Highlights:

  • Inventor and Entrepreneur, Joe Wold shares the backstory behind LifeHandle, a versatile sling created to handle anything
  • Hear how Kickstarter introduced the LifeHandle team to a new audience and ultimately a new target consumer
  • Introducing ambassadors to the product has simultaneously introduced new ways to use LifeHandle’s products

 

Description:

I have been looking forward to introducing Joe Wold, inventor and Co-founder of LifeHandle to the Channel Mastery audience because he offers a very unique pandemic story. Like so many brands and specialty retailers, LifeHandle experienced supply chain issues in 2020 when they were expected to officially launch their first product. Rather than hiding under a rock, they shifted gears and introduced a Kickstarter campaign to ensure their product was introduced to the market and that they stayed in touch with their target consumers. 

Through the Kickstarter campaign, they were able to tell the story behind product development, Joe’s personal need for it after a car crash and they actually discovered new uses and audiences perfect for the product. I’ve always thought the Kickstarter platform allows brands to get closer to your audience than traditional avenues and LifeHandle proves this to be true. Along with details of the Kickstarter campaign, you’ll also hear about LIfeHandle’s experience adding an influencer program to their brand and the discoveries made from that experience. 

As always, thanks for listening. Enjoy the show!

Joe Wold is the inventor and Co-Founder of LifeHandle, a carrying assist and dog leash company that makes everyday life and adventures a little bit more enjoyable and a lot more comfortable. Joe is a geologist by training but has always been a tinkerer to make solutions for common problems. Joe grew up in Wyoming and is an avid fisherman, skier, mountain biker, hunter, and lover of the great outdoors. He lives in Boston with his wife Chelsey and two children, Wells and Tucker, and their Chocolate Lab, Bruin.