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Channel Mastery

Mar 26, 2020

This episode of the Channel Mastery podcast offes another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis. It was recorded live on Facebook Live on Monday, March 23, 2020 and is available on that platform as well. 


The message of this broadcast focuses on taking steps forward and the paradigm shift that is happening right now as we continue to learn how to navigate through these difficult times. Two weeks ago, we were seeing people in preparation mode, and while we still may be in that to some extent, we’re seeing a shift of the human spirit in that people are going from preppers to helpers.


As a business in the trenches of this with all of us at Verde, it is absolutely imperative that you are not tone deaf to the news cycle and how your audience is receiving and reacting to it. I have promised to continue to be available here with you through this and will continue to offer resources to your brands. I hope you find this episode to be helpful and wish you, your employees, your families and friends health and safety during these trying times. 


Kristin Carpenter is the host of the Channel Mastery podcast and the CEO and Founder of Verde Brand Communications. A former journalist, Kristin worked on staff for major consumer lifestyle magazines, business and trade titles. Now 19 years later, she continues to serve as Verde’s CEO and directs strategy for the agency. She launched Channel Mastery as Verde’s podcast in 2017. It’s her ‘beat’ to bring the best practices around serving today’s connected shopper to specialty business and brand leaders. Channel Mastery is the only resource of its kind, and it was created to help level the playing field for specialty brands as they compete for the attention spans, minds and hearts of today’s shopper with marketplaces, big retail and well funded direct-first brands.