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Channel Mastery

Jul 2, 2021

Episode Highlights:

  • Marketing Director, Holly Fraser, introduces Outsider’s Network, the newest network connecting talent and content creators in the outdoor industry
  • Outsider’s Network helps drive inclusiveness with their mission to find a diverse, collective of outdoor talent
  • Holly shares what phase of their launch Outsider’s Networks is currently in and where the network is headed over the next few months



All of us in specialty businesses and in the outdoor industry know that it can be challenging to find talent in remote locations or professional models that can do the incredible activities - kayaking down a river, rock climbing, mountain biking - we need them to do to showcase our brands. That’s where the Outsider’s Network comes into the equation. They connect professional models and welcome non-professional enthusiasts to their network with producers, agents, and the makers behind the brands.

My guest this week is Holly Fraser, Marketing Director for Outsider’s Network, a website and talent marketplace in the early phases of their launch. Outsider’s Network helps people search and then book talent in the incredible places where outdoor shoots happen across North America. Holly partnered with the founders of Origin Outside, an outdoor focused marketing agency, to launch Outsider’s Network.


The network is now in what Holly referred to as the “Model Car” phase of their official launch. The components of the car are all available at and they’re accepting applications for both the talent and booking side of the program, but the engine (or official launch) won’t be added until a little later this summer. 


Learn about the newest network connecting brands with talent in the outdoor industry on this week’s episode of Channel Mastery. 


Holly Fraser is the co-founder of Outsiders Network. The concept of Outsiders Network came from her career as an outdoor content producer with Execution Media Ltd, her Whistler-based boutique production company that works locally and around the world. Execution’s client list includes major car companies, clothing lines and adventure gear brands, all of which benefit from Fraser’s professionalism and creative instincts that she’s been honing since her days studying photography and media at Ryerson University. Prior to founding Execution in 2011, Fraser worked in creative agencies, ran a photo-arts gallery and event space and traveled the world raising awareness for animal rights, a cause that she passionately advocates for in her day-to-day life (just ask her three-legged rescue dog that found the good life when Fraser brought him home). Now a mother of a toddler you can find Holly working from home on the ancestral and unceded territories of the Skwxwú7mesh, Lil’wat and St’at’imc Nations with her daughter and three rescue animals or out exploring the beautiful world on her dirt bike, mountain bike, sled, board or skis.