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Channel Mastery


Nov 18, 2020

This week on Channel Mastery, I’m pleased to introduce you to Cassie Abel, who is spearheading Women Led Wednesday, an online shopping event taking place on November 25th, 2020. This annual event joins together 400 women-founded brands across multiple industries and is a solution to try and keep the acceleration going on developing women in leadership.

As part of Channel Mastery’s justice, diversity, equity and inclusion series, we are elated to offer a platform here on the podcast that helps people who may need more visibility and elevate their voices and their missions. 

Whether we realize it or not, along with the pandemic and recession, we also have another crisis moment to keep a close eye on and work to avoid together. We’ve seen a high percentage of women leaving the workforce through 2020. Cassie is leading by example with Women Led Wednesday by supporting and encouraging us to support women founded brands. 

Join me in celebrating women by visiting www.womenledwednesday.com and through the collective purchasing power uplift the women-founded businesses featured on their site.

Based in Sun Valley, Idaho, Cassie Abel is a long-time outdoor industry professional who has committed her career to elevating women in the outdoors and in business.  Abel is the co-founder & CEO of Wild Rye, a women’s mountain apparel brand dedicated to crafting beautiful and technical apparel that fits, inspires confidence and welcomes more women into the outdoors. In addition to Wild Rye, Abel founded Women-Led Wednesday, a purpose-driven shopping holiday that occurs annually with the goal of encouraging the general public to vote for women in leadership with their dollars. The holiday occurs annually the day before Thanksgiving – November 25, 2020 – and to support the holiday, Women-Led Wednesday hosts a robust women-led brand directory that features well over 400 women-led brands across all industries.

Prior to Wild Rye and Women-Led Wednesday, Cassie founded White Cloud Communication, a boutique PR & Marketing consulting business in addition to holding roles at Smith Optics, Visa, in finance and as a division one NCAA lacrosse coach.   

When not working away to bring equity to women in the outdoors and in business, you can find Cassie playing in the mountains of Idaho (most frequently on bikes and skis) with her husband, Mike, baby, Sawyer, and fur-baby, Kirby.