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Channel Mastery


Apr 28, 2019

The purpose of this “Shifting Channels” series is to provide a line of sight on where things are going with channel evolution in the specialty bike community and industry. We’ve covered e-commerce options, case studies in product launches, and adoption in practice by shop owners trying, adapting and thriving.


Today, we’re covering software as a service (SaaS) for bike. Before my technophobe friends shutdown, I encourage you to evaluate this type of technology through the service lens. The SaaS we explore today is leading the charge with a user-friendly, online option to create friction-free experiences for your customers, and a headache-free experience for bike shops.