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Channel Mastery

Dec 6, 2018

Arleigh Greenwald has been a staple of the bike industry for well over a decade. Through her blog (and later social media empire), Bike Shop Girl, she’s been an outspoken advocate for getting more people on bikes.

In today’s episode, we talk about why the time was right to open a shop and how she’s ignoring the traditional tactics to be more nimble, more welcoming, more experimental and genuinely community oriented.