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Channel Mastery


Oct 23, 2018

People are doing a lot of talking about what the “new” retail experience is going to be. Ashley and Jeremy Dakan are building it. As owners of a 43-year old specialty retail institution in my hometown of Durango, Colorado, the Dakans are adding a second store to their portfolio. While I’m thrilled to highlight a local shop and their grand plans for expansion, the ideas in this episode are universal.

One of the keys to success is that the Dakans are approaching this new world order with open eyes and an open mind. They honor that relationships are still central to business. And they’ve spent exactly zero time lamenting or being critical of different business models. Everyone needs to do what is right for themselves, their brands and their customers. It is a breath of fresh air, and that authenticity will certainly be felt by their customers.