Preview Mode Links will not work in preview mode

Channel Mastery

Aug 21, 2018

Only a skier and mountaineer could bring this amount of chill to the charged world of e-commerce. Dan Nordstrom, previously of ski bumming,, and Outdoor Research and currently of Roundhouse Collective, is my guest today. He rarely gives interviews – let alone live interviews to a packed house – and this one is back-to-back genius.

Dan brings the perspective of experience with the open-mindedness of an innovator. The theme of our talk is the hybridization of sales channels. It’s not only a good thing; it’s the way of the future. As careful as Dan is never to speak in absolutes or make predictions, I was hanging on every word. There’s an underlying message for brands in everything Dan says: chart your own path. Don’t ignore what everyone else is doing, but keep your priorities on what is best for you.

GUEST: Dan Nordstrom is a co-founder of Roundhouse Collective Investment, which invests in early-stage consumer product companies and emerging brands. Many of our listeners also know Dan as the owner and CEO Emeritus of Outdoor Research. Earlier in his career, he spent 17 years at the family business, Nordstrom, Inc., working his way from the stockroom to store manager to co-president. In 1993, he led the launch of what would become 

He currently serves as a board member for Truewerk,, Nuun Hydration, Forterra, and the American Mountain Guides Association. When he’s not working, he’s out in the mountains - climbing and skiing.