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Channel Mastery

Apr 17, 2018

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GUEST PROFILE: Larry Pizzi is the president of Raleigh Electric, the eBike division at Accell Group for North America, and the Accell owned, Currie Technologies’ electric bike competence and service center (EBCC). EBCC is one of the leading US developers of electric assist bicycles that are marketed under the brands Raleigh Electric, Haibike, and IZIP. Larry has been with the company since 2002, transitioning ownership to Accell in 2012.

With over 40 years of experience in the bicycle industry, Larry was the general manager of the bicycle division at Schwinn/GT and held senior sales and marketing management roles at Mongoose. He has also held sales management roles at Bell Sports, Service Cycle Supply, and Derby Cycle Corporation. He owned a three-store chain of specialty bike shops in Philadelphia, and has served on the board of the National Bicycle Dealers Association (NBDA).

Currently, Larry serves as Vice President of the Bicycle Products Suppliers Association (BPSA) and is the chairman of the association's eBike committee.

EPISODE PREVIEW: If you follow the bike industry, you’re well aware that not much good news has been pouring in lately…meaning for the last few years. Today on the show, I talk to longtime industry leader (and longtime good friend), Larry Pizzi, about how Accell North America (ANA) is making strides to change that depressing news cycle.

In January of this year, ANA announced a revolutionary omnichannel strategy that provides three levels of opt-in for brick and mortar retailers. Larry and I discuss how ANA is striving to make the “missed connections” with a HUGE subset of customers on behalf of the company’s retail partners with its click and connect strategy. And how it all can unfold in a win-win-win scenario. ANA isn’t letting the news get them down. They’re learning from it and leading the charge with the innovative strategies their consumers are demanding.

Topics covered: omnichannel bike industry, customer experience, ebikes, bike industry analysis, integrating channels, mobile service, customer lifetime value, customer retention, return rates

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