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Channel Mastery

Apr 30, 2021

Episode Highlights:

  • Scott Buelter, Ascent 360 CEO and founder returns to the show to share the newest consumer trends to focus on in Q2 2021
  • In the 2020-2021 ski season, resorts went from 15% consumer data collection to 90% consumer data collection almost overnight. What’s next for the ski industry?
  • As biking is...

Apr 16, 2021

Episode Highlights:


  • Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has helped Live Feisty grow and expand their community
  • Sara shares insight to her life and story as a professional athlete, mom, content creator,...

Apr 9, 2021

Episode Highlights:

  • You’ll hear how Outside Inc., is modernizing endemic journalism through editorial and experience acquisitions and a strong content ecosystem
  • Robin and Kristin share how Covid-19 shifted consumer behavior and how those shifts are connected to a massive influx of newcomers into the outdoor markets