Feb 23, 2021
Episode Highlights:
- After in-person events were cancelled in 2020, SIA names tradeshow and event veteran, Brian Stephenson Director of Snowbound Festivals
- What changes can consumer trade shows like Snowbound make to minimize the negative environmental impact of such large in-person events?
- Hear how offering educational...
Feb 16, 2021
Episode Highlights:
- Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can follow their lead
- People for Bikes introduces new sub committees including a DEI focused committee bringing together individual brands to discuss racial and gender...
Feb 9, 2021
Episode Highlights:
Learn how Overland International is utilizing a multi-channel
approach to marketing - print, podcasting, online, email - to
connect with its customers.
Why authenticity is so important in your marketing strategy - it
makes all the difference and Overland International is doing an
amazing job at...
Feb 1, 2021
In this episode of Channel Mastery, I sit down with Maria Boustead. Maria started Po Campo, an international distributor of functional, stylish, and practical cycling bags for riders of all ages after realizing there was a major need for a bag that cyclists would find functional and enjoy using throughout their normal...