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Channel Mastery

Feb 23, 2021

Episode Highlights:

  • After in-person events were cancelled in 2020, SIA names tradeshow and event veteran, Brian Stephenson Director of Snowbound Festivals
  • What changes can consumer trade shows like Snowbound make to minimize the negative environmental impact of such large in-person events?
  • Hear how offering educational...


Feb 16, 2021

Episode Highlights:

  • Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can follow their lead
  • People for Bikes introduces new sub committees including a DEI focused committee bringing together individual brands to discuss racial and gender...


Feb 9, 2021

Episode Highlights:

Learn how Overland International is utilizing a multi-channel approach to marketing - print, podcasting, online, email - to connect with its customers.
Why authenticity is so important in your marketing strategy - it makes all the difference and Overland International is doing an amazing job at...


Feb 1, 2021

In this episode of Channel Mastery, I sit down with Maria Boustead. Maria started Po Campo, an international distributor of functional, stylish, and practical cycling bags for riders of all ages after realizing there was a major need for a bag that cyclists would find functional and enjoy using throughout their normal...