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Channel Mastery

Jun 18, 2021

Episode Highlights:

  • Inventor and Entrepreneur, Joe Wold shares the backstory behind LifeHandle, a versatile sling created to handle anything
  • Hear how Kickstarter introduced the LifeHandle team to a new audience and ultimately a new target consumer
  • Introducing ambassadors to the product has simultaneously introduced new...

Jun 11, 2021

Episode Highlights:

  • Vice President of Strategy, Stephen Regenold is focused on continuing to connect with Lola Digital Media’s and AllGear’s consumer through authentic content 
  • Lola Digital Media recently acquired a number of sites. Hear what’s on the horizon next for the network of sites.
  • With an emphasis on...

Jun 4, 2021

Episode Highlights:

  • Rob DeMartini, CEO of USA Cycling since 2019 offers listeners a clear picture of the organization's long-term strategy and plans for the future
  • With the recent shift to free youth memberships, USA Cycling isn’t dwelling on the past, but planning for the future of cycling and adapting a...

May 28, 2021

Episode Highlights:

  • By sticking to their original business model, Outdoor Prolink offers exclusive membership to active industry professionals
  • Hear how guides are the original influencers bridging the gap between brands and consumers
  • With a database of over 130,000 members, Outdoor Prolink still provides a customized...

May 21, 2021

Episode Highlights:

  • Hear how the welcoming and engaged community of Veloclub is fueling their membership growth 
  • Abby Mickey shares her personal story against inequality in cycling and as a female journalist 
  • Learn how Youtube as a channel is helping build an audience excited about women’s racing