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Channel Mastery

Nov 25, 2020

The year 2020 will forever be defined for outdoor recreation with the word “Boom.”

That’s especially true in cycling.

In April, bike sales grew 75% year over year and in June, 63% according to Axios. Creating a more inclusive, welcoming community for newcomers has always been a focus of Steve Matous, President...


Nov 18, 2020

This week on Channel Mastery, I’m pleased to introduce you to Cassie Abel, who is spearheading Women Led Wednesday, an online shopping event taking place on November 25th, 2020. This annual event joins together 400 women-founded brands across multiple industries and is a solution to try and keep the acceleration going...


Nov 12, 2020

This year brought countless challenges, but 2020 also granted us with opportunities we likely didn’t expect for some of our businesses and brands. 

Outerbike, the premier experiential consumer cycling event dedicated to helping mountain bikers and gravel grinders find their perfect bike, stepped up in a unique way in...


Nov 3, 2020

Hello my friends and welcome to episode 149 of the Channel Mastery podcast. 

It’s the end of October 2020 as I’m recording this - we have a big day happening next week. It’s a lot, isn’t it? This election? What I have planned for you today is a light respite from the rhetoric you may be being bombarded with on...