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Channel Mastery

Jun 30, 2020

The Pro’s Closet continues to revolutionize the way people buy bikes. The company offers a very innovative channel strategy that enables consumers to buy used bikes easily online. They build trust with their 141-point inspection process and keep cyclists in their ecosystem with an easy to join and engage with approach...

Jun 18, 2020

While consumer behaviors continue to shift, one trend is here to stay: Our consumer is just plain comfortable being online now, for the entire decision and purchase journey. And with that, the battle for their attention is at an all-time high. 


Today’s guest is like a secret weapon for specialty brands struggling to...

Jun 11, 2020

This episode of the Channel Mastery podcast was originally recorded as a webinar on April 30, 2020 as part of the Snowsports Industries of America Town Hall Thursday series, and can also be found on their COVID-19 hub


Since the beginning of the coronavirus crisis, it’s an understatement to say that we have...