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Channel Mastery

May 22, 2020

With the continued pandemic and some of the U.S. in the beginning phases of reopening store fronts and other businesses, I was so looking forward to speaking with my guest on today’s podcast. Jennifer Tetrick, Director of PR and Communications at Decathlon is a returning guest today on this episode of the podcast. She...


May 21, 2020

Outdoor recreation will be a healer for all of us post pandemic and through the recovery of the recession. Taxa Outdoors is a revered client partner of Verde Brand Communications, the presenting sponsor of the Channel Mastery podcast, and I had the honor of interviewing CEO and founder of Taxa Outdoors, Garrett Finney,...


May 8, 2020

“The consumer is the channel,” said Mike Massey of Locally. He’s absolutely right, and with COVID-19 creating new consumer behavior dynamics weekly, it’s even more true. 

 

Channel Mastery was launched three years ago this month to enable specialty brand and business leaders to know what’s working best, and...


May 5, 2020

Imagine you’re sitting with your team at the onset of the COVID-19 pandemic, in one of the early and most active hot spots, Seattle, Wash. You lead a manufacturing team at a 39-year-old outdoor apparel and gear company that’s been a U.S. manufacturer for the entirety of your brand history. You all know there’s a...