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Channel Mastery

Apr 27, 2020

This episode is the second installment following the panel I led for Outdoor Industry Association (OIA) and the Snowsports Industries of America (SIA) focusing on manufacturers pivoting to produce Personal Protective Equipment (PPE). The full webinar took place on April 13th with leaders from Outdoor Research, Chaco,...


Lyndi Bell, Chaco & Alex Adema, DPS Skis Pivot to Produce, Source and Donate PPE, Follow up to OIA and SIA Webinar, Part II

Apr 27, 2020

This episode is the second installment following the panel I led for Outdoor Industry Association (OIA) and the Snowsports Industries of America (SIA) focusing on manufacturers pivoting to produce Personal Protective Equipment (PPE). The full webinar took place on April 13th with leaders from Outdoor Research, Chaco,...


Apr 23, 2020

In the crisis, innovation and deep meaning continue to emerge. And I’m honored to be able to facilitate conversations that are fueling collaboration and forward progress in our communities. I led a panel for the Outdoor Industry Association and the Snowsports Industries of America focusing on manufacturers pivoting to...


Apr 19, 2020

This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. It is in connection with Channel Mastery Episode #128 and along with that show, was recorded on Facebook Live. In the first of the series, I offered a foundation to consider to better understand where consumer...


Apr 16, 2020

I don’t know about you, but I’m very ready to talk about something other than COVID-19. My friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, offered to do his very first podcast interview with me. So, we’re offering that to you as a respite from the pandemic and ensuing recession. I’m also...