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Channel Mastery

Feb 25, 2020

Tyler Benedict, founder and publisher of Bikerumor.com, is my guest this week on Channel Mastery. Eleven-plus years ago, Tyler started Bikerumor.com and during that time, he's seen a lot of evolution in terms of how consumers use and share his content, and how his site factors into the consumer decision journey.  
 
In...


Feb 20, 2020

This episode of Channel Mastery is quite different than our usual episodes, but I was so impressed with the program my guest leads for Texas Tech University that I wanted to share it with all of you. Jerod Foster is an Associate Professor of Practice in the Department of Journalism and Creative Media Industries at Texas...


Feb 12, 2020

It’s solocast time, Channel Masters! In this show, we’re going to deep dive on three things you need to know for 2020 when it comes to successfully serving today’s connected shopper. 

 

An entirely new decade is here and in just the first month of that decade, Amazon, Starbucks,  Anthropologie, Target and...


Feb 4, 2020

My guest today, Rick Saez, is host of The Outdoor Biz Podcast, and the author of a new book entitled, Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers, which took form using the content from his first 65 episodes podcast episodes. 

 

Obviously, I’m a huge proponent of...