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Channel Mastery

Mar 31, 2020

Please note - this episode was recorded in early March 2020. Since the recording of this episode, the store has released the following information: they have shifted their water services to outside only and the station is sanitized in between each use. Their inventory is available online for shipping or pickup at store...


Mar 26, 2020

This episode of the Channel Mastery podcast offes another installment of the series for effectively communicating as a specialty business during the Coronavirus crisis. It was recorded live on Facebook Live on Monday, March 23, 2020 and is available on that platform as well. 

 

The message of this broadcast focuses on...


Mar 14, 2020

Kristin Carpenter, host of the Channel Mastery podcast and CEO/Founder of Verde Brand Communications, is offering a second episode with current best practices (as in for today, 3-17-20), for specialty brands communicating in the throes of the novel coronavirus. We continue to get new information daily and a lot has...


Mar 7, 2020

In this episode of the Channel Mastery podcast, I’m sharing a brand-new framework that the Verde Brand Communications team and I created for our roster of specialty brands to support crisis communications for the COVID-19 virus crisis. 

 

We wanted to share this with you, Channel Masters, because we strongly share a...


Mar 3, 2020

It wasn’t long ago that the only thing we knew about Bentonville was that it was home to Walmart’s headquarters. Now in 2020, this small Arkansas town has made a name for itself in the cycling community and is continuing to grow by the day - literally. The town welcomes an average of 34 people moving to the area...