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Channel Mastery

Dec 23, 2020

Michelle Duffy, Director of Off-Road Events and Marketing for Life Time leads a small and mighty team with huge hearts and a huge commitment to their event athletes. If you are a long-time listener of the podcast, you have likely heard me talk about my love for Leadville and other events that the team at Life Time puts...


Dec 11, 2020

Earl Hunter, President and founder of Black Folks Camp Too joins Kristin Carpenter and Alice Baker on this episode of Channel Mastery. 

Black Folks Camp Too is a marketing-driven business with a mission to increase diversity in the outdoors. He and his son took a three-month road trip, staying at campgrounds across...


Dec 5, 2020

Eric Porter is a professional mountain biker that I have worked with over the years in a variety of different ways. At the end of every year, he’s traditionally planning his trips for the new year, but just like so many of us in 2020, he had to change how he approached this past year.

With cancelled trips, races and...


Nov 25, 2020

The year 2020 will forever be defined for outdoor recreation with the word “Boom.”

That’s especially true in cycling.

In April, bike sales grew 75% year over year and in June, 63% according to Axios. Creating a more inclusive, welcoming community for newcomers has always been a focus of Steve Matous, President...


Nov 18, 2020

This week on Channel Mastery, I’m pleased to introduce you to Cassie Abel, who is spearheading Women Led Wednesday, an online shopping event taking place on November 25th, 2020. This annual event joins together 400 women-founded brands across multiple industries and is a solution to try and keep the acceleration going...