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Channel Mastery

Aug 13, 2020

This Channel Mastery episode originally aired as a live webcast produced by Outdoor Retailer in late June 2020. The webcast, The Weekly Chat, is an extension of The Weekly, a digital magazine for Outdoor Retailer. It launched in the face of the pandemic and economic shutdown and was very well attended by Outdoor...


Aug 5, 2020

Though it’s still a few months away, the Winter 20/21 season will be here before we know it. Specialty businesses and brand leaders are in the throes of preparing for business with new best practices in the COVID-era. On this episode of the Channel Mastery podcast, I sat down with Wintersteiger’s Sales Director for...


Jul 27, 2020

We’re on the verge of August, 2020, which marks a shift into a new selling season, a kick-off into a key planning window for the coming year, and also, puts Black Friday, Cyber Monday and Holiday on the near horizon. 

Episode 140 is the start of our brand-new season of the Channel Mastery podcast. David Howell...


Jun 30, 2020

The Pro’s Closet continues to revolutionize the way people buy bikes. The company offers a very innovative channel strategy that enables consumers to buy used bikes easily online. They build trust with their 141-point inspection process and keep cyclists in their ecosystem with an easy to join and engage with approach...


Jun 18, 2020

While consumer behaviors continue to shift, one trend is here to stay: Our consumer is just plain comfortable being online now, for the entire decision and purchase journey. And with that, the battle for their attention is at an all-time high. 

 

Today’s guest is like a secret weapon for specialty brands struggling to...