May 30, 2019
Specialty businesses and brands have the HUGE advantage of having strong relationships with our consumers. It’s person-to-person, hand-to-hand combat, ‘bedside manner.’ It’s not bots, data procurement, algorithms and digital personalization.
There’s a reason people by from WHO they like, not what...
May 15, 2019
On today's episode of Channel Mastery, we are joined by Blair Clark—President of Canyon Bicycles.
May 9, 2019
I am SO thrilled to talk with Christian Schauf today. He is the founder and CEO of Uncharted Supply Co., which is a dear and appreciated client of Verde (full disclosure). Uncharted Supply Co. is a leading, direct-to-consumer brand innovating – and disrupting – the preparedness space.
In addition to what may be...
May 8, 2019
Today, I’m joined by Ashley Korenblat, the founder of OuterBike (and a host of other VERY impressive titles). The first OuterBike was a relatively radical idea: Instead of giving consumers the opportunity to demo a bike in a few circles around the parking lot, bring the bikes to iconic trails the consumer wants to...