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Channel Mastery

May 30, 2019

Specialty businesses and brands have the HUGE advantage of having strong relationships with our consumers. It’s person-to-person, hand-to-hand combat, ‘bedside manner.’ It’s not bots, data procurement, algorithms and digital personalization. 

There’s a reason people by from WHO they like, not what...


May 15, 2019

On today's episode of Channel Mastery, we are joined by Blair Clark—President of Canyon Bicycles. 


May 9, 2019

I am SO thrilled to talk with Christian Schauf today. He is the founder and CEO of Uncharted Supply Co., which is a dear and appreciated client of Verde (full disclosure). Uncharted Supply Co. is a leading, direct-to-consumer brand innovating – and disrupting – the preparedness space.  

In addition to what may be...


May 8, 2019

Today, I’m joined by Ashley Korenblat, the founder of OuterBike (and a host of other VERY impressive titles). The first OuterBike was a relatively radical idea: Instead of giving consumers the opportunity to demo a bike in a few circles around the parking lot, bring the bikes to iconic trails the consumer wants to...