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Channel Mastery

Apr 28, 2019

The purpose of this “Shifting Channels” series is to provide a line of sight on where things are going with channel evolution in the specialty bike community and industry. We’ve covered e-commerce options, case studies in product launches, and adoption in practice by shop owners trying, adapting and thriving.

Apr 22, 2019

This episode is the third in a special Channel Mastery podcast series, co-produced by Bicycle Retailer and Verde Brand Communications, titled: Shifting Channels in the Specialty Bicycle Market.

What happens when the world’s largest sporting goods retailer, Decathlon, enters the U.S. market, armed with capital, smart...

Apr 17, 2019

Today, we get to hear from Erik Saltvold, founder and owner of Erik’s Bike, Board and Ski, a very successful specialty retailer, and leader in the active outdoor lifestyle markets. Erik is a friend of the Channel Mastery podcast and this is his second interview.



Apr 12, 2019

Today’s show is the first in a special Channel Mastery podcast series, Shifting Channels in the Specialty Bicycle Market. 

Even if you’re not in the bike business, this podcast is for you. The evolution of the specialty bike market is happening fast. It has to. The learning available to all of us lies in...

Apr 3, 2019

In full transparency: I love cycling. I also believe that the bike industry provides a unique purview into a specialty industry that’s mid-gap jump in terms of channel evolution. 

In today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to...