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Channel Mastery

Feb 28, 2019

In today’s show, I host one of the founders of SBT GRVL, Amy Charity. She’s a former road racer and author, but also a key driver to the parity message behind the SBT GRVL event. Listen in to learn how SBT GRVL built and leveraged a community to launch an event and to catalyze more women to toe the line on Aug. 18...

Feb 21, 2019

Today’s episode is for brands and manufacturers seeking solutions around channel management. It’s one of the biggest challenges facing the specialty markets today, so big that it can be hard to know where to begin. So if you’re looking for a “plug and play” solution, sorry: not gonna happen.

Feb 13, 2019

Fresh from the SIA and Outdoor Retailer Winter Market, today on the show we talk about the future of trade publishing and the viability of the trade shows. Trade shows and trade publishing have been undergoing a seismic shift for some time and the reason is simple: The legacy value equation of the trade shows and...