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Channel Mastery

Jan 23, 2019

Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to this episode and send me your questions to answer...

Jan 16, 2019

According to my guest today, Paul Paradis, the 20-35-year-old age group will have the most purchasing power in the U.S. by 2020. So yep, the Millennial generation’s purchasing journey remains crucial. But are you ready for this? In that same age group, only one in three have a credit card.

This is where Sezzle, for...

Jan 11, 2019

Today’s episode of the Channel Mastery podcast is a solocast – short and sweet. It’s a preview of a panel I’m leading at the Snowsports Industries of America and Outdoor Retailer trade shows, taking place at the end of Jan., 2019.( NOTE: The panel takes place on Tuesday, Jan. 29, at 2:15 pm, in the Denver...

Jan 4, 2019

How does an online DTC brand avoid detrimental conflict when opening a wholesale channel? What if that brand has no intention of closing its DTC business? There is a solution: transparency.

Today’s episode is a short and sweet masters’ class in agility, tenacity and the power of passion behind a strategy.