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Channel Mastery

May 31, 2018

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EPISODE PREVIEW: I am on JACKED on overlanding. I just got back from the Overland Expo West and was bowled over by the enthusiasm, the products and some of the most brilliant customer-centric market and experiences I’ve seen anywhere. Contributing to that brilliance...

May 23, 2018

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 Erik Saltvold is decidedly bullish on independent specialty in the bike market. His optimism makes him less of a bull and more of a unicorn in the industry, especially considering he’s been through fire and rain in his 41 years of owning a chain of...

May 16, 2018

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 Hook ‘em while they’re young…on the outdoors, of course! Outdoor recreation clubs have long had a presence on most college campuses, and they are crucial to building a lifelong appreciation of outdoor adventure and...

May 9, 2018

EPISODE PREVIEW: Would you believe the news in the outdoor markets is coming at us almost as fast as the national political news? Almost. Yipes! On today’s episode, my good friend and outdoor retailer extraordinaire, Wes Allen, is here to bounce around takes on the latest three HUGE stories in the outdoor markets.


May 2, 2018

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Paul is the founder and CEO of Channel Signal. He also founded eXperticity, the fastest growing online retail training platform in the outdoor recreation business. He was the creator of Kirwin Communications, an award-winning...