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Channel Mastery

Dec 3, 2019

I’ve got a great guest to share with you on this episode of the Channel Mastery podcast; you’re going to meet Frank Ledwell, founder, Publisher and Editor-in-Chief at OutdoorX4 (pronounced “Outdoor by 4”). 

His title is an adventure lifestyle publication that caters to people who access adventure with their vehicles. Wait, isn’t that all of us? Well, yes and no. And that’s why I thought it would be so great to host Frank on the Channel Mastery podcast! 

Verde has a lot of clients who are hoping to genuinely serve people who classify themselves as “overland” fans, or more accurately, according to Frank, people who love to access adventure with their vehicles. 

Let’s be honest - we ALL access adventure with our vehicles, or have at some point. But for some reason, the communities are separate. I see that changing, as does Frank, and that’s what we explore in this episode. What’s more, you’ll get to discover the best channels to genuinely tap into the vehicle-supported adventure community, learn how and why they congregate and most important? Why the DIY-community is so powerful in this space. 

To Frank, “overlanding” is the blend between a road trip and backpacking. I couldn’t agree more. 

We would have been remiss not to touch on the rise of the electric vehicle and how it’s growing the vehicle-supported space in a huge way. This is a great show and I know it will give you the nudge you need to expand your community more intentionally to those who call themselves ‘overlanders.’



Frank Ledwell is the Publisher and Editor-in-Chief of OutdoorX4. In 2006, he co-founded, published and was Editor-in-Chief of JPFreek Adventure Magazine, and was involved with the publications through mid-2012. In 2016 and 2017, he was named a recipient of the “Excellence in Craft” award for magazine writing and photography, awarded annually by the Texas Auto Writers Association, for articles he wrote on traveling in Big Bend National Park as well as his review of the all-new Land Rover Discovery. He is a member of the Texas Auto Writers Association, the Texas Motor Press Association and the Texas Outdoor Writers Association. His articles on the off-highway travel, adventure destinations and product/vehicle reviews have been featured in numerous publications. 

Ledwell is an avid explorer, adventurer and advocate of responsible outdoor recreation and off-highway travel. He resides in Texas with his family.