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Channel Mastery


Jan 22, 2021

Kim Miller, CEO of SCARPA North America and a revered friend of mine and client of Verde Brand Communications is our guest today on Channel Mastery. In 2020, Verde launched a regular monthly episode series featuring resources and solutions to ensure people of color are more comfortable identifying as part of the outdoors communities. Verde is committed to strategically using our reach and the reach of our clients to welcome a more diverse participant base into the incredible outdoor community.

On this episode, Kim shares the initiatives SCARPA North America has made to ensure they’re continually thinking about equity, diversity, inclusion and sustainability. In early 2021, they launched the inaugural “SCARPA Stands for Guiding Growth - Athlete Mentorship Initiative.” The goal of the program is to connect and engage the SCARPA Athlete team with accomplished athletes from historically marginalized communities, who are aspiring to take their sport or career to the next level.

Listen to the full episode to learn more about the new initiative, Kim’s past and the mindset for SCARPA’s future and how diversity plays a role in the outdoor industry, growing a brand, and creating a sustainable working environment.

TAKEAWAYS FROM THE EPISODE:
The Scarpa team launched a program in 2021 entitled, “SCARPA Stands for Guiding Growth - Athlete Mentorship Initiative.” The program is designed to connect and engage the SCARPA athlete team with accomplished athletes from historically marginalized communities, who are aspiring to take their sport and career to the next level.


Kim talks through the development of SCARPA’s Pillars of Principles or Pillars of Values - people, planet, principles and product.

Now, more than ever, it is important for speciality businesses and brands to be vehicles of positive change. Kim shares how he and his team at SCARPA are ushering this type of positive and forward change.

Kim Miller is the CEO of Scarpa North America, a performance-driven and purpose-built backcountry skiing, climbing, hiking, mountaineering, trail running, and telemark footwear company.