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Channel Mastery

Sep 3, 2019

EPISODE PREVIEW: Welcome to Channel Mastery’s 100th Episode!!! It’s been two years of love and commitment to driving success for specialty…and we’re just getting started.

 

To celebrate this milestone, I’ve invited a very special guest from a very special crossover of my personal life and my professional life....


Aug 27, 2019

In July 2019, a report [link is below] came out that squarely pointed the finger at private equity and Wall Street for the loss of 600,000 retail jobs and 1.3 million jobs overall during great retail correction (that we’re still in, btw). Many analysts agreed with the report. My guest today, Richard Kestenbaum, does...


Aug 20, 2019

There are a ton of people who want to raise their hands and belong to cycling…if they’re given a chance and welcomed in. My guest today is doing just that, and there are lessons for all of us in the methods.

Through the National Interscholastic Cycling Association (NICA), Steve Matous and his team are not only...


Aug 6, 2019

I’m so happy to offer you an absolute FIRST on Channel Mastery today. We cover a lot of angles to specialty retail here, and today we’re diving into the absolute foundation of brick and mortar: the real estate.

 

Location, style, size, co-tenants: these are the FIRST things you think about when it comes to opening a...


Jul 30, 2019

Continual evolution is now table-stakes for multi-channel marketing. But thankfully, no matter what the channel, two things continue to fuel specialty marketing success:

First, you have to have strong narrative brand storytelling that’s completely capable of evoking an emotional connection. And second? Use it to...