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Channel Mastery

May 7, 2021

Episode Highlights:

  • Host, Kristin Carpenter, sits down with Renita Smith and Emily Newman to offer a look at the tools Camber Outdoors offers to “Meet the Moment”
  • A recent workplace survey by Glassdoor reported that 76% of employees and job seekers said a diverse workforce was very important when evaluating...


Apr 30, 2021

Episode Highlights:

  • Scott Buelter, Ascent 360 CEO and founder returns to the show to share the newest consumer trends to focus on in Q2 2021
  • In the 2020-2021 ski season, resorts went from 15% consumer data collection to 90% consumer data collection almost overnight. What’s next for the ski industry?
  • As biking is...


Apr 16, 2021

Episode Highlights:

 

  • Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has helped Live Feisty grow and expand their community
  • Sara shares insight to her life and story as a professional athlete, mom, content creator,...


Apr 9, 2021

Episode Highlights:

  • You’ll hear how Outside Inc., is modernizing endemic journalism through editorial and experience acquisitions and a strong content ecosystem
  • Robin and Kristin share how Covid-19 shifted consumer behavior and how those shifts are connected to a massive influx of newcomers into the outdoor markets 


Mar 18, 2021

Description:

For this week’s show, we’re replaying our MOST downloaded show ever in four plus years of Channel Mastery - the Jennifer Kriske, Machines for Freedom show, originally released as episode 118 in January 2020.

Jennifer is founder and CEO of Machines for Freedom, a very specialized, very awesome...