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Channel Mastery


Sep 19, 2018

The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop, pushed back that the outrage against Walmart was hindering inclusivity in outdoor activities.

This episode we are joined by John Mccoy, Carter Jensen, and Mike Massey to discuss what this means for the outdoor industry.

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