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Channel Mastery

Dec 12, 2019

Algorithms have their place, but for specialty/artisan brands, emotive storytelling and a human over algorithm approach will continue to win the day. My guests today in this episode personify this. You’re about to meet the artist and team behind Open Road Ski Company and Man Behind the Maps. Note: This episode is...


Dec 9, 2019

As Amazon Prime and Uber, along with other businesses committed to bringing convenience and personalization to today’s shopper, Chris Guillemet, CEO and co-founder of velofix, was busy with his two partners pioneering the mobile bike shop solution.

That was six years ago, and a lot has changed with today’s...


Dec 3, 2019

I’ve got a great guest to share with you on this episode of the Channel Mastery podcast; you’re going to meet Frank Ledwell, founder, Publisher and Editor-in-Chief at OutdoorX4 (pronounced “Outdoor by 4”). 

His title is an adventure lifestyle publication that caters to people who access adventure with their...


Nov 26, 2019

Annelise Loevlie, CEO at Icelantic Skis - This episode co-produced by Verde Brand Communications and the Snowsports Industries of America (SIA)

Unless you’ve been happily living under a rock, if you’re in the outdoor recreation industries, you’ve heard about specialty brand leader, Annelise Loevlie. She’s the...


Nov 19, 2019

This episode of the Channel Mastery podcast is jointly produced by Verde Brand Communications and SNEWSnet.com.

Well, we’re in it - welcome to Holiday, 2019 Channel Masters! 

It’s not just around the corner, it’s literally here. My inbox has been flooded already (as of this writing in mid-November) with...