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Channel Mastery

Nov 26, 2019

Annelise Loevlie, CEO at Icelantic Skis - This episode co-produced by Verde Brand Communications and the Snowsports Industries of America (SIA)

Unless you’ve been happily living under a rock, if you’re in the outdoor recreation industries, you’ve heard about specialty brand leader, Annelise Loevlie. She’s the...


Nov 19, 2019

This episode of the Channel Mastery podcast is jointly produced by Verde Brand Communications and SNEWSnet.com.

Well, we’re in it - welcome to Holiday, 2019 Channel Masters! 

It’s not just around the corner, it’s literally here. My inbox has been flooded already (as of this writing in mid-November) with...


Nov 14, 2019

In this Channel Mastery episode, I had the opportunity to speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge in expanding and developing Gravel Racing across America. The team at Life Time behind the Dirty Kanza gravel race held annually in Emporia, KS have announced their next project -...


Nov 11, 2019

On this episode of the Channel Mastery podcast, co-produced by Bicycle Retailer & Industry News, I’m honored to pay a big tribute to Ed Zink, the owner of the award-winning specialty bike store, the Mountain Bike Specialists. 

Zink, a Durango native and longtime resident, unexpectedly passed away on October 11, 2019...