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Channel Mastery

Jul 23, 2019

Today I present a NOT TO BE MISSED episode that delivers a dual short cut on two of the most important channels we work with as specialty brands – social media and online marketplaces (okay, THE online marketplace, Amazon).

I feature two guests, Larry Plumier, founder and CEO of Indigitous, an Amazon consultancy and...


Jul 16, 2019

As any specialty retailer knows, this is not a decision that’s made lightly. In a two-part series, I’ll be interviewing Kimberly Grogan, co-owner of Dash-Sports, to document the expansion. In this first episode, we drop in on the reasoning behind their decision to expand, why the time is now, and what strategies she...


Jul 9, 2019

Used gear is huge right now. In the apparel sector, alone, ThredUp estimates the resale industry will be worth $41 billion by 2022. To call pre-owned gear a trend risks diminishing the social, environmental and fiscal values in this type of circular economy.

 

Nick Martin understands this because he was one of the...


Jul 3, 2019

How many brands from the 1930s are you looking to for social media and content marketing leadership? Not many, I would think. But Airstream, the iconic brand that never seems to go out of style, is not typical in any way. And it is leveraging its loyal fan base and driving content and training like few...


Jun 26, 2019

My guest today, Jonathan Ellsworth, dropped some hardcore philosophy references from his background in academia. When he quoted Spinoza, I’m not gonna lie, I just rolled with it like I hadn’t ditched the majority of my Phil 101 class at UC Davis to ride.

Jonathan Ellsworth is founder and CEO of Blister, the online...