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Channel Mastery

Sep 19, 2018

Part 3 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who...


Sep 19, 2018

Part 2 of a 3-part series: The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who...


Sep 19, 2018

The news that walmart.com had launched a premium online outdoor shop rocked the outdoor markets. Specialty retailers cut orders with brands that were selling to Walmart. Brands pulled their products, with Black Diamond going so far as to send a cease and desist. Walmart-owned Moosejaw, who curated the online shop,...


Sep 14, 2018

Following the news of Walmart.com’s Premium Outdoor Store, curated by Moosejaw, we bring you this special update.

This episode we are joined by John Mccoy, Carter Jensen, and Mike Massey to discuss what this means for the outdoor industry.

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Sep 12, 2018

EPISODE PREVIEW: The consumer decision journey most certainly begins online today and how we engage and nurture our target end consumer across their devices is the secret to continually creating loyal brand fans who convert.

I have an episode for you today that brings the very latest digital tactics and strategies to...