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Channel Mastery

Aug 29, 2018

EPISODE PREVIEW: In today’s episode, I share the story of my own consumer decision journey through signing up for one of the toughest endurance mountain bike events out there, the Leadville 100 MTB.

There are few things I love more than being on my bike and I know that my bike is my happy place and my default therapy...


Aug 21, 2018

Only a skier and mountaineer could bring this amount of chill to the charged world of e-commerce. Dan Nordstrom, previously of ski bumming, Nordstrom.com, and Outdoor Research and currently of Roundhouse Collective, is my guest today. He rarely gives interviews – let alone live interviews to a packed house – and...


Aug 7, 2018

Holy &#%@! It’s a live show recorded at the Verde Brand Communications’ Outdoor Retailer Happy Hour! My first….and maybe my last.

Just kidding. It was phenomenal to have this conversation with Rich Hill, of Grassroots Outdoor Alliance, in front of an audience of media, brands, retailers and other industry types....