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Channel Mastery

Jun 27, 2018

EPISODE PREVIEW: Today, we get to sit down once again with Wes Allen, the Outdoor Industry Correspondent for Channel Mastery and the former President of the Grassroots Outdoor Alliance. Wes is also the principle of Sunlight Sports, a premium specialty retailer and member of Grassroots. His iconic store is located just...


Jun 20, 2018

Check out the full show notes at ChannelMastery.com/49

EPISODE PREVIEW: As today’s guest, Larry Pluimer, says, “If you don’t have an Amazon strategy, you don’t have a brand strategy.” It’s that simple.

In today’s episode, Larry explains – in straightforward, human terms (very little coding and...


Jun 12, 2018

Check out the full show notes, video, and more at http://www.channelmastery.com/48

GUEST PROFILE: Frank Hugelmeyer is president of the RV Industry Association, co-chairman of Go RVing, and a co-founding board member of the Outdoor Recreation Roundtable. He has more than 30 years of experience in the sporting goods,...


Jun 6, 2018

For video, show notes, and more go to: ChannelMastery.com/47

EPISODE PREVIEW: Johannes Ariens’ enthusiasm is infectious. As the co-founder of LOGE Co., he is jumping into nearly every hard-as-you-know-what category: retail, hospitality, lodging and mid-range brands. Yet he and his team are cleaning up in every way....