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Channel Mastery

Dec 26, 2018

In 2018, we saw big brands and big celebrities trip up with a lack of transparency. We also saw off-the-charts conversion rates with micro-targeting. So what’s up for 2019 with influencer marketing? 

Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight...


Dec 19, 2018

EPISODE PREVIEW: Margo Aaron is the best friend we all need. She tells us we’re enough, and we’re going to be okay. Then she smacks us upside the head with some straight talk: get off our as**s and put in the work.

The twist is that Margo isn’t a motivational speaker or a SoulCycle instructor: she’s a research...


Dec 11, 2018

Today I welcome Anne Mezzenga to the Channel Mastery podcast. She is a retail savant, incisive analyst, and all-around brilliant businesswoman.

Anne Mezzenga is co-founder of Red Archer Retail and co-host of the OmniTalk podcast. She’s amassed nearly 15 years in the retail, marketing, experience design, and technology...


Dec 6, 2018

Arleigh Greenwald has been a staple of the bike industry for well over a decade. Through her blog (and later social media empire), Bike Shop Girl, she’s been an outspoken advocate for getting more people on bikes.

In today’s episode, we talk about why the time was right to open a shop and how she’s ignoring the...


Nov 27, 2018

EPISODE PREVIEW: Product offered as “Prime” on Amazon have a 250 percent higher conversion rate than those not listed as Prime. If a higher point of conversion exists in any capacity in any channel, I haven’t found it yet.

I open with that statistic because it’s abundantly clear to see why sellers flock to...