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Channel Mastery

Dec 19, 2017

Today’s guest has a very unique skillset, tailor-made to help us all understand how to emotionally connect our brand with our target end consumer (avatar). You’re about to meet Margo Aaron; she has a Master’s degree in psychology from Columbia University, a background in academic education and research, and years...


Dec 12, 2017

GUEST PROFILE: Mike Wallenfels is a legend in the outdoor industry - having clocked a solid 35+ years for some of the most respected brands around. Throughout his illustrious career, he has been in retail, wholesale management, sales, marketing, and the C-suite. Beyond outdoor, his market exposure includes: travel,...


Dec 6, 2017

View the show notes: VerdeStrategy.co/22

 

GUEST PROFILE: Along with serving as your intrepid host for Channel Mastery, Kristin is also the founder and CEO of Verde Brand Communications, a 16-year-old leading communications agency for the passion-driven outdoor, bike, snow, endurance, travel, health + wellness, consumer...