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Channel Mastery

Jul 25, 2017

Show Notes at: VerdeStrategy.co/4 

GUEST PROFILE: As a third generation owner of four outdoor stores, Mike Massey has been on the front lines of specialty retail his entire life. Massey’s Outfitters was among the first brick and mortar outdoor retailers to sell online, to sell through online marketplaces, and to...


Jul 18, 2017

Show Notes at: VerdeStrategy.co/3

GUEST PROFILE: Often described as a catalyst for change and a strategist for success, and acclaimed for his no-nonsense style, Tom Asacker is the author of The Business of Belief, Opportunity Screams, A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that...


Jul 18, 2017

Show Notes at: VerdeStrategy.co/2

GUEST PROFILE: Seventeen years ago, just about halfway into his career in sporting goods retail, Matt Powell started to do research. It’s evolved over the years and Matt is now a vice president and sports industry analyst at data powerhouse, NPD. Matt has served as a...


Jul 9, 2017

Show Notes at: VerdeStrategy.co/1

Welcome to Episode 1 of the Channel Mastery Podcast! This podcast has been in the works for about a year, and I can’t even express how excited I am to FINALLY launch this podcast, which is designed to serve YOU!

The Channel Mastery podcast exists to help you understand, learn and...