Preview Mode Links will not work in preview mode

Channel Mastery

Dec 19, 2017

Today’s guest has a very unique skillset, tailor-made to help us all understand how to emotionally connect our brand with our target end consumer (avatar). You’re about to meet Margo Aaron; she has a Master’s degree in psychology from Columbia University, a background in academic education and research, and years...


Dec 12, 2017

GUEST PROFILE: Mike Wallenfels is a legend in the outdoor industry - having clocked a solid 35+ years for some of the most respected brands around. Throughout his illustrious career, he has been in retail, wholesale management, sales, marketing, and the C-suite. Beyond outdoor, his market exposure includes: travel,...


Dec 6, 2017

View the show notes: VerdeStrategy.co/22

 

GUEST PROFILE: Along with serving as your intrepid host for Channel Mastery, Kristin is also the founder and CEO of Verde Brand Communications, a 16-year-old leading communications agency for the passion-driven outdoor, bike, snow, endurance, travel, health + wellness, consumer...


Nov 28, 2017

View the show notes: VerdeStrategy.co/22

GUEST PROFILES:

Elaine Kwon: Co-founder of Kwontified, Elaine Kwon is a multilingual ecommerce sales leader with proven success in creating powerful ecommerce solutions and online business growth strategies for her clients. She began her career in logistics and supply chain...


Nov 22, 2017

Channel Mastery Podcast

 GUEST PROFILE: Dan Phan, formerly an omnichannel transformation and digital education consultant for Target, founded The Late Majority in April 2015 to give small- and medium-sized organizations the same competitive advantage giant companies have in innovation, business transformation, and learning real world...