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Channel Mastery

Jun 26, 2019

My guest today, Jonathan Ellsworth, dropped some hardcore philosophy references from his background in academia. When he quoted Spinoza, I’m not gonna lie, I just rolled with it like I hadn’t ditched the majority of my Phil 101 class at UC Davis to ride.

Jonathan Ellsworth is founder and CEO of Blister, the online...


Jun 7, 2019

I have the pleasure today of speaking with one of the absolute best in the business, Dana Caraway, founder of Caraway & Co. Dana and her team are redefining the value equation of what sales reps provide to brands and retailers today – across all channels. 

What’s particularly compelling about Caraway &...


May 30, 2019

Specialty businesses and brands have the HUGE advantage of having strong relationships with our consumers. It’s person-to-person, hand-to-hand combat, ‘bedside manner.’ It’s not bots, data procurement, algorithms and digital personalization. 

There’s a reason people by from WHO they like, not what...


May 15, 2019

On today's episode of Channel Mastery, we are joined by Blair Clark—President of Canyon Bicycles. 


May 9, 2019

I am SO thrilled to talk with Christian Schauf today. He is the founder and CEO of Uncharted Supply Co., which is a dear and appreciated client of Verde (full disclosure). Uncharted Supply Co. is a leading, direct-to-consumer brand innovating – and disrupting – the preparedness space.  

In addition to what may be...